I had a meeting this morning in my capacity as a board member of a non-profit. We’re trying to expand awareness of who we are within our community, and are looking to try some new things to make that happen, so we were meeting about a fundraising possibility, about which we were excited going in. After the meeting, we were less enthused. We were given photos, and a flyer with a few buzzwords, but no real concrete information. No testimonials, no sample timelines, no hard data, nothing we could look at and read and from which we could get a good sense of what an event would entail.
The photos were pretty, and theoretically showed people having fun, but without any other information, they left us unconvinced. In order for people to be interested in what you have to offer, you need to be able to tell them about it in a way that is relevant to them. Humans want stories. We want to know why the girl was dressed as the Mad Hatter. If you want us to appear in your next set of promo photos, we want to know the details behind the photos. We want to know what you will offer, what we can expect, and how it all comes together in the end.
If you want us to want what you have to offer, use your words. This is advice I need to follow as I try to put myself out there (wherever “there” may be). What is my story? What do I have to offer, and what is the story that will keep you interested and eager to take advantage of it?